Social Engagement

The world is changing at an unprecedented pace, and social media is much more than a fad. Conversations that were once had in person now take place on Facebook or Twitter. People are more informed, and they’re getting their information in new ways, from new sources. With Microsoft Social Engagement, you can listen, analyze, and drive engagement all within Microsoft Dynamics CRM, Microsoft Dynamics Marketing, or standalone.

• Social Listening

Microsoft Social Engagement helps you harness the power of the social web by analyzing what people are saying on social   media and in the news. We support 19 languages and cover a broad range of sources—Twitter, Facebook, videos, blogs, and   news syndication. Spot trends and receive alerts about how people are feeling about your products or brand. You can even   identify your key influencers.

• Social Analytics

The robust social analytics of Microsoft Social Engagement give you more insightful and interactive analytics with richer data   to gain a true understanding of your business on topics that matter most. Our visual filter allows you segment your data by   source, sentiment, location, or author. Our unique sentiment monitoring combines natural language processing and machine l  earning techniques to evaluate keywords in posts to determine whether they are positive, negative, or neutral.

• Social Engagement

Empower teams across sales, marketing, and service to collaborate with customizable streams from a combination of sources.   Build deeper relationships with customers by empowering them to engage with social communities on Facebook and Twitter.

• Social CRM
  You can add social data in Microsoft Dynamics CRM or Microsoft Dynamics Marketing—on dashboards or on any forms, like Accounts or Campaigns. Integrate social interactions into an end-to-end customer journey, with the ability to create leads,   opportunities, or cases from social posts, right within Microsoft Dynamics CRM Online. Help your front-line sales, marketing,   and service teams deliver amazing customer experiences. Plus, social engagement doesn’t have to be limited to a few   individuals in your marketing organization.