Marketing

Microsoft Dynamics Marketing is an integrated marketing management solution

for marketing operation, planning, execution, and analytics across all channels:

digital, social, and traditional. Microsoft Dynamics Marketing brings together sales

and marketing for effective collaboration

• Build brand. Engage one to one. Demonstrate impact.

Customers now are 57 percent through the buying cycle before they even involve you.  Microsoft Dynamics Marketing   enables your marketing team to plan, execute, and measure campaigns across channels, from start to finish, to bring your   marketing vision to life. You can engage customers one to one across channels, build your sales pipeline, and demonstrate the   impact of your marketing investments.

• Marketing resource management

Integrate planning, budgeting, and tracking across all channels, including email, digital, social, and traditional. Manage   projects, digital assets, workflows, and approval processes across your team and other departments and agencies—all from a   single platform.

• Multichannel campaigns

Microsoft Dynamics Marketing visual campaign designer lets you drag content to create and manage campaigns in a single   window—across email, social media, events, and direct mail. Microsoft Dynamics Marketing enables marketers to test email   on different devices to determine the most effective campaigns.

• Lead management and scoring

Increase sales-ready leads with advanced lead management and lead scoring. Boost prospect interest through multistage, trigger-based nurture programs that deliver personalized content and offers. Combine your sales and marketing funnel to better serve sales.

• Sales and marketing collaboration

Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar, and provide actionable input. Sales can now get more insights into campaigns and targeting. And both sales and marketing can share the same view of the customer journey.

• Social marketing

Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance and impact, and track your share of voice across social channels, such as Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence.

• Marketing analytics

Measure pipeline and revenue across every marketing investment to get a true view of your return on investment (ROI). Empower your marketers with access to data through personalized role-based dashboards. Make reporting easy by giving marketers familiar tools, including Excel and Power BI, for real-time reporting.